Understand the trends behind your ratings.
Go beyond today’s star rating. See how volume, sentiment and location performance move over time — plus how customers find and act on your Google Business Profile — and what’s driving the change.
Free forever for Google · No card required · Built for service businesses everywhere
A single star rating hides the real story.
Is your reputation improving or slipping? Which location is dragging the average? Today’s number alone can’t tell you.
No trend line
A snapshot rating doesn’t show direction.
Hidden outliers
One weak location can mask or drag the whole group.
Cause unclear
Hard to connect changes you made to results you got.
Turn ratings into insight.
Aggregate
All reviews and ratings come together automatically.
Analyse
Volume, sentiment and trends are computed across time and location.
Decide
Clear trends tell you what’s working and where to focus.
Watch your reputation move.
Track rating and volume trends week over week and see the impact of operational changes — not just where you stand today.
- Rating & volume trends
- Sentiment over time
- Before/after on changes
Find the site that needs you.
Rank locations by rating, response rate and sentiment so you can put attention exactly where it pays off.
- Location leaderboard
- Spot underperformers
- Benchmark across the group
Insight that drives decisions.
Trend tracking
See direction, not just position.
Location ranking
Know which site to fix first.
Google Profile insights
Profile views, calls, directions & website clicks over time.
